Food & Beverage Under NDA
A launch that sold out in 6 hours
National F&B chain
6h
To sell out
3.1x
Target orders
+52%
New customers
Challenge
New brand, zero awareness, a crowded market.
Idea
A local-flavor teaser series fronted by creators.
Execution
Branding, CGI reels, paid social and a launch event.
Result
Sold out in 6 hours at 3.1× the target.